PCFY Privacy Policy

Last Updated: [28 March 2026]

This Privacy Policy explains how PCFY (“PCFY”, “we”, “us”, “our”) collects, uses, shares, stores, and protects your personal data when you visit, create an account, or make a purchase from pcfy.in (the “Website”).

Operating Entity / Billing: PCFY is operated by End to End Infotech Private Limited. Your invoice/bill may be issued in the name of End to End Infotech Private Limited.

We process personal data in accordance with applicable Indian laws and use reasonable security practices. We collect only what is necessary for the purposes described below.

1) What Personal Data We Collect

Depending on how you use our website, we may collect the following categories of information:

  • Identity & Contact Details: name, phone number, email address, and billing/shipping address.
  • Account Information: login credentials and account preferences. (Passwords are stored in encrypted/hashed form as per standard security practices.)
  • Order & Transaction Details: products purchased, order value, order history, payment status, refunds/returns, and warranty/support interactions.
  • Device & Usage Data: IP address, browser type, device identifiers, pages viewed, clicks, time spent, referring URLs, and approximate location based on IP.
  • Customer Support Data: messages, emails, call/WhatsApp communications, and any photos/videos you share for issue resolution (for example, unboxing videos for transit damage/missing items).

Payment Information: We do not intentionally store your complete card details on our servers. Payments are processed through payment gateway partners/banks, and their systems may process your payment details as per their own policies.

2) Why We Collect & Use Your Data (Purposes)

We may use your information for the following purposes:

  • To create and manage your account: registration, login, account security, and account-related communication.
  • To process and fulfill orders: confirming orders, shipping, delivery, invoicing, returns, refunds, and warranty support.
  • To provide customer support: troubleshooting, complaint handling, service coordination, and communication.
  • To improve our website and offerings: understanding usage patterns, improving product listings, and enhancing user experience.
  • To prevent fraud & secure our platform: risk checks, detecting suspicious activity, and protecting users and PCFY.
  • To comply with legal obligations: accounting, tax, regulatory, or law enforcement requests where required.
  • Marketing (optional): sending updates/offers where permitted. You can opt out anytime.

3) Cookies & Similar Technologies

We use cookies and similar technologies to keep the website functional, remember preferences, improve performance, and understand traffic. Some cookies may be set by third-party services (for example, analytics or SEO tools).

You can control cookies through your browser settings. Disabling some cookies may affect website functionality.

4) Analytics & SEO Tools (Google Analytics & Rank Math)

We use tools such as Google Analytics to understand how visitors use our website (for example, pages visited, time spent, traffic sources, and device/browser information). This helps us improve performance and user experience.

We also use Rank Math SEO (a WordPress SEO plugin) to improve website SEO and metadata handling. Rank Math may process certain technical/usage information as part of site functionality and optimization.

These tools may use cookies and may collect device/usage information. You can manage cookies through your browser settings.

5) How We Share Your Data

We may share your personal data only as needed for the purposes described above, such as with:

  • Courier/logistics partners to deliver your orders and manage returns/pickups.
  • Payment gateway / banking partners to process payments and refunds.
  • Service/repair partners (where applicable) for warranty support and diagnostics, on a need-to-know basis.
  • Technology vendors who help us run the website (hosting, email, analytics, plugins, customer support tools).
  • Legal/regulatory authorities if required by law or to protect our rights, users, or the public.

We do not sell your personal data to third parties.

6) Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy, including maintaining business records, resolving disputes, enforcing agreements, complying with law, and handling returns/warranty obligations.

7) Data Security

We take reasonable security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8) Your Choices & Rights

You may contact us to

  • Access or correct certain information associated with your account/order (as applicable).
  • Opt out of marketing communications at any time.
  • Request deletion of personal data where applicable, subject to legal/contractual retention requirements (for example, invoices, tax records, fraud prevention, warranty records).
  • Raise a grievance/complaint about how your data is handled.

We will respond within a reasonable time as per applicable law and operational requirements.

9) Children’s Privacy

Our website is not intended for use by children. We do not knowingly collect personal data of children. If you believe a child has provided personal data to us, please contact us and we will take appropriate steps.

10) Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. Please review the privacy policy of any third-party site you visit.

11) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date. Continued use of the website after changes means you accept the updated policy.

12) Contact Us (Support)

Email: help@pcfy.in
Phone/WhatsApp: +91 92205 01004 (11:00–18:00, all days)
Address: Shop No. 81, First Floor, Plot No. 68, Ansals Fortune Arcade, Sector-18, Noida, Gautam Buddha Nagar, UP 201301

13) Grievance Officer

If you have a complaint regarding privacy or personal data handling, you may contact our Grievance Officer:

Grievance Officer Email: jitendra@pcfy.in
Support Email: help@pcfy.in
Phone/WhatsApp: +91 92205 01004 (11:00–18:00, all days)
Address: Shop No. 81, First Floor, Plot No. 68, Ansals Fortune Arcade, Sector-18, Noida, Gautam Buddha Nagar, UP 201301